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Steve Berman
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Join date: Feb 19, 2025
Posts (3)
Feb 19, 2025 ∙ 2 min
Facebook Ads Attribution: The Costly Illusion of Accuracy
If you’re running multi-channel digital marketing campaigns and relying on Facebook’s in-platform attribution, you’re losing...
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Feb 19, 2025 ∙ 2 min
The Myth of Perfect Attribution in Digital Marketing—And Why It's Costing You Money
For years, digital marketers have been fed a lie: that "perfect attribution"—the ability to track every dollar spent on ads and tie it...
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Feb 19, 2025 ∙ 2 min
Why Hiring an Attribution Specialist Pays for Itself
In the world of digital advertising, businesses waste tens (or even hundreds) of thousands of dollars every month due to bad attribution....
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